The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. This cookie is installed by Google Analytics. Google uses this cookie to distinguish users. The cookies store information anonymously and assign a randomly generated number to identify unique visitors. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report.
It is mandatory to procure user consent prior to running these cookies on your website. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, other embedded contents are termed as non-necessary cookies.